The Position: This position translates ideas and market research into strategy to manage the product and portfolio life cycles. Additionally, ensures that a product's services and features meet the market's needs and the product's initial design intent. Develop strategies to maintain or increase a product's profit margin throughout the product life cycle. Stays abreast of competitor activities as well as industry trends and regulatory compliance issues.
Established overall strategy for delivering sales tools and collateral to the field for sales engagements. Gathered product evidence in the form of benchmarks, demos, case studies, and testimonials.
Boost internal and external product awareness through websites, events, advertising, and PR.
Responsible for determining pricing, channel placement, launch, sustained promotion, and ongoing changes to products through the product life cycle.
Reporting Structure: The position reports to the VP of Marketing Horton Pedestrian Access Systems (HPAS).
Location: The position is located at the corporate offices of Overhead Door Corporation/division offices for HPAS.Skills/Experience Requirements:
3+ years of product marketing experience; should include knowledge of manufacturing environment and sales organizations/ channels, preferably in consumer durable or packaged goods
Business development and product marketing background, with experience developing product plans and strategy work
Knowledge of processes related to brand marketing, market research, sales training, and field communications
Computer literate in MS Office products
Excellent written and oral presentation skills - for both internal groups as well as clients and trade groups/ seminars
Good problem-solving skills, Six Sigma training a plus
Flexibility and adaptability
Action and results oriented
Persuasive and capable of leading teams with vision and courage of convictions
Experience in product lifecycle management
Organizational and leadership abilities and the ability to prioritize multiple projects.
Excellent communication skills
Creative thinking skills
Team spirit and team players, who understand that flying solo is a limiting and isolating choice.
Process driven and process building
Problem solving, high curiosity and persistence
Demonstrated advanced capabilities Microsoft Office, especially in Excel
Education Requirements:
Bachelor's degree in Business or Engineering. MBA a plus
Physical/Work Environment Requirements:
Normal office environment.
Moderate travel - 20-30%
Skills/Experience Requirements:
3+ years of product marketing experience; should include knowledge of manufacturing environment and sales organizations/ channels, preferably in consumer durable or packaged goods
Business development and product marketing background, with experience developing product plans and strategy work
Knowledge of processes related to brand marketing, market research, sales training, and field communications
Computer literate in MS Office products
Excellent written and oral presentation skills - for both internal groups as well as clients and trade groups/ seminars
Good problem-solving skills, Six Sigma training a plus
Flexibility and adaptability
Action and results oriented
Persuasive and capable of leading teams with vision and courage of convictions
Experience in product lifecycle management
Organizational and leadership abilities and the ability to prioritize multiple projects.
Excellent communication skills
Creative thinking skills
Team spirit and team players, who understand that flying solo is a limiting and isolating choice.
Process driven and process building
Problem solving, high curiosity and persistence
Demonstrated advanced capabilities Microsoft Office, especially in Excel
Education Requirements:
Bachelor's degree in Business or Engineering. MBA a plus
Physical/Work Environment Requirements:
Normal office environment.
Moderate travel - 20-30%
Responsibilities
Develop and implement product strategies consistent with the company's vision
Work with the Director of Marketing to create product plans and roadmaps
Gather the Voice of the Customer input and develop Customer Fitness for Use Criteria
Develop product requirements and multi-year roadmaps
Collect and analyze feedback from customers, stakeholders, and other teams to shape requirements, features, and end products
Leading and coordinating with engineering, marketing, and other teams
Identify channels of distribution and brand opportunities for product development, placement, and profitable growth
Determine specifications, production timetables, pricing, and time-integrated plans for product introduction, through launch and commercialization
Produce and review product requirements documents, including screener (PRD)
Ensure products and releases are launched correctly and on schedule
Make creative recommendations to expand the product base and vision
Suggest ways to track product use and impact on end users
Recommend product extensions to eliminate market barriers and extend sales
Responsibilities
Develop and implement product strategies consistent with the company's vision
Work with the Director of Marketing to create product plans and roadmaps
Gather the Voice of the Customer input and develop Customer Fitness for Use Criteria
Develop product requirements and multi-year roadmaps
Collect and analyze feedback from customers, stakeholders, and other teams to shape requirements, features, and end products
Leading and coordinating with engineering, marketing, and other teams
Identify channels of distribution and brand opportunities for product development, placement, and profitable growth
Determine specifications, production timetables, pricing, and time-integrated plans for product introduction, through launch and commercialization
Produce and review product requirements documents, including screener (PRD)
Ensure products and releases are launched correctly and on schedule
Make creative recommendations to expand the product base and vision
Suggest ways to track product use and impact on end users
Recommend product extensions to eliminate market barriers and extend sales