Digital Sales Strategist, KOAA (Finance)
KOAA, The E.W. Scripps station and NBC affiliate located in Colorado Springs, CO, has an exciting opportunity for a Digital Sales Strategist who will be responsible for driving revenue growth through expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Director of Sales.
Scripps offers a hybrid work option for this position. Please ask your recruiter for more information.
WHATYOU'LL DO:
- Provide guidance, participate in product training for designated products which include but are not limited to: Local Display/Video, Targeted Network Display/Pre-roll, OTT/CTV solutions, email and contesting.
- Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients.
- Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations.
- Conduct one-on-one meetings with account executives to review pacing, spending, etc..
- Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.
- Other duties as assigned
WHAT YOU'LL NEED:
Bachelor's degree in related discipline or equivalent experience
3 - 5 years sales experience, closing business and managing clients
Prefer experience in a sales leadership, advisory, or supervisory capacity
Experience in creating and successfully executing multi-faceted digital campaigns
WHAT YOU'LL BRING:
Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights.
Strong analytical skills and data driven thinking.
Demonstrated record of success in a goal oriented, highly accountable sales environment
Must have proven prospecting and closing capabilities.
Full understanding of entire digital portfolio of products
Successfully sell designated digital products
Ability to craft solutions quickly based on needs assessment
Excellent presentation, public speaking, interpersonal and communication skills.
Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations
Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.
Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.
Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook)
Must have good organizational skills and ability to meet deadlines
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
#LI-SM2
#LI-Hybrid
COMPENSATION RANGE:
Annual Salary: $65,000.00 - 73000
ADDITIONAL BENEFITS:
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
