Brand Manager (Marketing)
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The Brand Manager is responsible for managing the day-to-day marketing and general management duties across a portfolio of the company's largest grocery brands, as well as the development of long-term strategies. The Brand Manager will work with internal and external partners to execute such tactics as consumer & shopper marketing initiatives, promotion plans, forecasting, new product launches, and packaging changes.
Responsibilities:
Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed Ortega and Las Palmas
Lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
Manage business analytics, forecasting, and planning.
Develop and implement all consumer and shopper marketing programs.
Lead cross-functional marketing activities across the Mexican Meals portfolio, including but not limited to social media/PR, omni-channel, market insights and brand activations
Efficiently manage all marketing and advertising budgets to achieve brand objectives.
Develop long-term growth strategies.
Primary ownership of the relationship with 3rd party partners, including but not limited to creative agencies, licensees, media buyers and social media firms.
P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team.
Develop and execute annual marketing plans and 3-5 year strategic plans.
Work closely with Sales Management to implement and analyze trade promotions.
Analyze and monitor brand and category performance using internal (Brio) and external data (Nielsen and Spectra). Recommend and implement action plans.
Recommend designers and printers for new label/packaging designs and manufacture.
Recommend new product development and selection for the Mexican Meals portfolio.
Experience, Skills, Education:
A Minimum of 5 years of marketing experience in consumer products, preferably in food.
Have experience with the development and design of packaging, advertising, and other materials,
Demonstrates strong business acumen and possesses strong knowledge of industry and retail landscape.
Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.
Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to management.
Demonstrates the ability to handle multiple projects in a fast-paced, resource-limited resource environment.
Demonstrate the ability to work in an unstructured environment.
Possess Microsoft Suite proficiency
Possess strong communication skills - both verbal and written.
Must be able to multitask and re-prioritize workload frequently.
Must be detail-oriented and organized.
Must have strong creative skills.
Must have an entrepreneurial spirit, be a self-starter, and be a results-oriented individual.
