Brand Manager (Marketing)
Recognized as a Best Places to Work in Vermont for the fourth year in a row, New Chapter is a certified B-Corp, and an Organic, Non-GMO and certified Gluten Free manufacturer of dietary supplements that places our employees and our consumers first. We are a wholly owned subsidiary of Procter & Gamble. We invite you to discover a new chapter in your career, and in your life, by considering this opportunity to join our team! We strongly encourage applications from diverse communities across race, gender, sexual orientation, religion, ethnicity, national origin, and other marginalized communities.
ROLE PURPOSE: The Brand Manager will collaborate with the VP of Marketing to develop, recommend, and execute core business strategies for their assigned portfolio. This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and creating data-driven selling stories in partnership with the sales and product education team. The Brand Manager will also lead multiple project teams, requiring strong collaboration with cross-functional partners. Additionally, this position is crucial in ensuring consistent brand messaging and positioning across all marketing channels, and utilizing expertise in brand management, consumer behavior, data and analytics, and market trends.
MAJOR ROLE ACCOUNTABILITIES:
- Formulates and executes annual marketing plans for the Company, ensuring alignment with the organization's objectives to maximize profitability and brand growth.
- Develops and executes the portfolio strategy to consistently meet brand standards and fulfill the brand promise for assigned product segments.
- Analyzes syndicated data weekly and monthly to understand business drivers and inhibitors, anticipate trends, assess strategic implications, and drive commercial and new product innovation in concert with the Innovation Team.
- Collaborates with Sales, Business Analytics Team, and Finance to review sales and financial data, identifying customer issues and opportunities while monitoring overall business health.
- Leads commercial innovation process for assigned portfolio in partnership with cross functional teams for line extensions, price pack architecture, and continuous product improvements.
- Establishes strategic direction through briefs for creative/communications, media planning, custom research, public relations (PR), influencer, and packaging within the product segment, ensuring alignment with overall brand positioning.
- Partners closely with stakeholders to ensure category consumer communications are both effective and aligned with target audience needs, while also supporting broader Masterbrand strategies.
- Assesses creative concepts and marketing plans against strategic briefs, managing their execution to ensure alignment with brand goals.
- Fosters strong relationships with business management and sales teams by preparing impactful sales presentations, participating in sales calls, and facilitating open communication for effective problem-solving.
- Performs other duties as assigned.
KEY COMPETENCIES:
- Excellent written & verbal communication, presentation, and interpersonal skills.
- Creative problem-solving abilities and strategic mindset to champion initiatives with the company's growth goals and brand equity.
- Capable of synthesizing diverse information to draw relevant conclusions for category and brand initiatives and making actionable recommendations.
- Experienced in profit and loss (P&L) analysis and management.
- Well-versed in analyzing data (with a preference for experience using IRI/Nielsen) to derive insights and make informed recommendations.
- Expertise in digital marketing and social media strategy.
- Adept at creating professional presentations that effectively communicate strategic objectives.
- Effectively advocates for new initiatives, securing the necessary buy-in to gain full organizational support.
- Demonstrated project management and cross-functional leadership skills.
- Familiarity with product development and go-to-market strategies.
- Skilled in evaluating creative concepts and execution based on creativity, strategic alignment, and consumer impact.
EXPERIENCE, EDUCATION and CREDENTIALS:
- Bachelor's degree in Business or related field required, MBA preferred
- 5+ years' experience in Brand Marketing in Consumer Package Goods industry preferred
- Exceptional interpersonal, communication and presentation skills
- Exceptional analytical skills
- Strong MS Office skills such as Word, Excel, Outlook, PowerPoint, etc.
- Nutritional supplement industry experience preferred
JOB LOCATION: Within travel distance to Brattleboro, Vermont, in a hybrid work environment with at least 2 days per week in office.
New Chapter is an equal opportunity employer.
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