Content Marketing Specialist II (Finance)

Company Description

Ent Credit Union exists to improve the financial quality of life of the people we serve. This mission drives us every day, but we are more than our mission. We're also individuals using our unique abilities to make our organization, and the communities we serve, better than they were yesterday. We're a not-for-profit that puts people above profits and actively invests in our community. Our rapidly growing team is expanding our reach to serve more people throughout Colorado. To spread our mission far and wide, we need people like you. If you're interested in a paycheck with a purpose, apply with us today. Our people make the difference, and we truly believe you are our greatest asset.

Job Description

The Content Marketing Specialist II will play a crucial role in driving Ent's social media and content marketing strategies, focusing on creating impactful content that boosts brand awareness, engagement, and growth. This role combines expertise in social media management and content creation to craft compelling content across various platforms. The Specialist II will assist and occasionally lead social media campaigns, aligning them with business objectives and brand positioning while driving audience engagement. They will implement content strategies that resonate with target audiences, ensuring consistency and alignment across all channels. Additionally, the role involves monitoring customer feedback across digital platforms, managing brand reputation, and collaborating with compliance and business teams to maintain content relevance and accuracy. This position is vital for ensuring that Ent's messaging remains consistent and resonates with target audiences across all channels.

Essential Functions

• Social Media Assist and occasionally lead the strategic development and execution of Ent's social media campaigns, focusing on driving brand presence and audience engagement. Monitor and evaluate communications across channels to optimize brand reputation and ensure strategic alignment with company goals while working within compliance guidelines. Spearhead the creation and design of social media content, leveraging innovative strategies to increase audience engagement and brand visibility. Manage and optimize the social media content calendar, ensuring timely and impactful content delivery Analyze and report on social media performance, tracking key metrics such as ROI, engagement and content effectiveness. Continuously advance knowledge of social media trends and best practices, integrating new insights into campaigns.
• Content Develop and publish content pages on Ent. com using our CMS, ensuring content meets brand guidelines and is thoroughly edited for grammar, spelling, punctuation, and style consistency. Coordinate and manage the creation and distribution of content assets, ensuring all content is delivered on time and in line with campaign goals. Oversee the editing and publication process for content including but not limited to articles, infographics and podcasts, ensuring all content maintains professional quality and consistency. Collaborate with compliance and business units to ensure content is not only accurate but also strategically relevant.
• Customer Relationship Management Actively monitor social channels, Google and Yelp for comments, messages and reviews, ensuring timely and appropriate responses to enhance customer satisfaction. Track and log any negative feedback into the CRM, analyzing potential trends and escalating when necessary. Work proactively with compliance and relevant business units to manage online reputation, identify key influencers, and coordinate response actions when necessary.
• Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Qualifications

Minimum Formal Qualifications for this Position

• Bachelor's Degree in English, Marketing, Journalism, Communication, or related field of study.
• 2+ years' of general, content, or social media marketing.

Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of a bachelor's degree in accounting and 2+ years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a master's degree in accounting and 0 years of work experience.

Technical or Specialized Knowledge/Skills:

• Skilled in social media marketing (Facebook, Instagram, X, LinkedIn, YouTube)
• Skilled in designing, writing, editing (photo/video/graphics) social media content
• Customer service and problem-solving capabilities
• Skilled using social analytics tools. Sprout Social a plus.
• Presentation and communication skills.
• Knowledge of creating content and pages within a CMS
• Ability to learn quickly and apply new concepts to emergent marketing trends in a timely fashion.
• Ability to appropriately match communication style to a wide array of internal / external members.
• Knowledge of graphic design software (e.g., Adobe Creative Suite, Canva)
• Skilled in representing a business/advertising using social media

Certifications Required:

• Valid Driver's License with an acceptable driving record required

Environmental, Physical and Psychological Requirements

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Frequently
• Lifting - Rarely (40 Lbs)
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Balancing - Rarely
• Stooping - Rarely
• Kneeling - Rarely
• Crouching - Rarely
• Crawling - Rarely
• Reaching - Occasionally
• Handling - Occasionally
• Grasping - Occasionally
• Feeling - Occasionally
• Talking - Frequently
• Hearing - Frequently
• Repetitive Motions - Frequently
• Eye/Hand/Foot Coordination - Occasionally
• Noises louder than normal speaking volume - Occasionally
• Temperature Changes - Rarely
• Atmospheric Conditions - Rarely

Additional Information

The pay range for this position is: $30 to $39 per Hour (S15)

Final compensation for this position will be determined by various factors such as relevant work experience, specific skills and competencies, education, certifications, and internal pay equity.

Benefits Summary Sheet

At Ent Credit Union, we offer a comprehensive benefits package, including:

• Health Benefits: Affordable insurance, 24/7 doctor access, and a nationwide provider network.
• 401(k): 3% automatic contribution after three months, plus up to 6% matching.
• Paid Time Off: During your first year, enjoy 16 days of paid time off (PTO) plus 9 paid holidays. And it grows from there.
• Volunteer Time Off: Paid time off to give back to the community.
• Education Support: Up to $10,000 annually for higher education and assistance for certifications.
• Exclusive Discounts: Significant savings on home, car, and personal loans.

  For more information about our outstanding benefits please visit our careers page at www.ent.com/careers.

  We anticipate this position to close on 4/2/2025. Please submit your application at your earliest convenience to be considered.

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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