Social Media and Engagement Specialist (Finance)

Nemours is seeking a Social Media and Engagement Specialist in Florida

This Social Media and Engagement Specialist serves as a key connector between enterprise-wide social media engagement, public relations, and business development opportunities. The Social Media & Engagement Specialist will play a vital part in managing and supporting the social media presence of the Nemours Children's Health and KidsHealth brands, driving content strategy, fostering stakeholder relationships, and identifying opportunities to amplify Nemours' reach and impact through strategic partnerships and PR initiatives. This role requires a strong understanding of both social media best practices and public relations principles, with an emphasis on aligning social media efforts with broader organizational goals.

The ideal candidate is a seasoned professional with a proven track record of exceeding performance goals, fostering social media audiences, identifying opportunities to amplify content, news, and announcements, and driving innovative content strategies in the healthcare sector.

Essential Functions

Enterprise Stakeholder Management & Collaboration: Serve as a key point of contact and collaborator with various internal stakeholders across Nemours, including marketing, communications, clinical departments, research, and other relevant teams. Build and maintain strong relationships, facilitate communication, and ensure alignment on social media and PR strategies. This includes regular communication, reporting, and collaborative planning.

Enterprise Social Media Strategy & Content Management: Leverage data-driven social media strategies for Nemours Children's Health and KidsHealth, ensuring alignment with overall marketing and communication objectives. This includes:

Creating engaging content calendars aligned with key organizational initiatives, campaigns, and events.

Overseeing content creation (text, images, graphics, videos) and ensuring brand consistency across all platforms.

Scheduling and publishing content across social media channels.

Monitoring social media performance and providing regular reports on key metrics, analyzing trends, and making data-driven recommendations.

Community Engagement & Monitoring: Actively monitor social media channels for mentions of Nemours Children's Health, relevant industry topics, and competitor activity. Engage with audiences, respond to comments and messages, manage online reputation, and address emerging issues. Conduct social listening to identify trends, opportunities, and potential risks.

Public Relations Support & Integration: Collaborate with the PR team to integrate social media into broader PR strategies and identify opportunities to amplify Nemours' messages through media outreach, press releases, and other PR activities. This includes:

Identifying potential social media angles for PR campaigns and vice versa.

Supporting media inquiries and coordinating social media promotion of media coverage.

Monitoring media coverage and reporting on PR outcomes, including social media mentions and engagement.

Business Development & Partnership Support: Identify and explore potential partnerships and collaborations that can expand Nemours' reach and impact at the enterprise level. This may include working with other healthcare organizations, community groups, influencers, or sponsors. Support the development of social media strategies for partnership activations.

Content Repurposing & Cross-Promotion: Identify opportunities to repurpose existing Nemours content (e.g., blog posts, research publications, news articles) for social media and other platforms. Develop strategies for cross-promotion across different channels to maximize reach and engagement.

Social Media Policy & Governance Support: Contribute to the development and maintenance of enterprise-wide social media policies, guidelines, and best practices. Ensure consistent application of these policies across all social media activities.

Performance Measurement & Reporting: Define and track key performance indicators (KPIs) for both social media and integrated PR/social media activities. Provide regular reports on performance, analyze data to identify insights, and make data-driven recommendations for optimization.

Social Media Training & Support: Provide social media training and support to internal stakeholders

Qualifications:

• Must have a Bachelor's Degree
• Must have 5 or more years of relevant experience